I was taking a lunch break at work, flipping through Instagram stories and chomping on my celery sticks, like any normal day.But above it, the Instagram user wrote "my bro diet plate" in bright colorful letters.Even though there aren't a lot of credible nutrition sources or guidelines for the bro diet, my brother instantly knew what I was referring to.Bro diet fans usually choose clean, whole foods to fulfill those macros, and tend to not worry about how bland it is.Some typical foods prepped for a bro diet includes lean protein sources (chicken, fish, lean ground turkey, eggs, sometimes steak) and healthy carbs or whole grains (brown rice, sweet potato, whole-wheat pasta, oats)."What this teaches us is if you can create a meal plan that's very basic and stick to it every day, by removing a bunch of options and a bunch of choices—because too much choice can be overwhelming—then we can get into good habits and good routines," says Paul Revelia, fitness coach and owner of Pro Physique Inc., in a YouTube video of his about the bro diet in 2017."I'm the pickiest eater of all time, so when I saw a diet that was limited to chicken, rice, and broccoli, I was sold" says Keating.Remington James, a popular YouTube creator and fitness coach, posts videos of himself making a week's worth of food in just a few hours time—and it is utterly hypnotizing to watch them."Although our company strives to give our customers the healthiest meals and to provide our customers with the ability to eat clean, we are able to help with people who are trying to achieve specific goals with this type of diet," says Jenn Golding, Executive Assistant to the President at Eat Clean Bro.It's the perfect content for a poor college athlete like Sinko trying to eat healthy, work between his tight budget, demanding classes, and tiring lacrosse practices.Plus, having a culture of men (and women) learning how to cook and prep clean foods is completely opposite of the stereotypical "Freshman 15" that looms over every college student's first year in school.However, for an 18-year-old guy who wants to avoid that Freshman 15, following this kind of model can be helpful for someone who's trying to develop healthy habits toward their health and nutrition.Andy Arra, RD, LD and a CrossFit L2 Fitness & Nutrition Coach, says it plainly: "Following something this simple and 'clean' will immediately force people to shut out other non-nutritive dense foods.".Some people—like Keating—can thrive on a very black and white meal plan such as the bro diet, but others will have a hard time eliminating those other "non-healthful" foods like pizza or cake."This overly simplistic approach lacks a variety of micronutrients and essential amino acids that can be beneficial to body fat loss and muscle synthesis, not to mention will result in burnout very quickly.".He admits that he would not consider this diet nutritionally sound, and would rather recommend for someone to get outside assistance and training if you want to hit specific goals."[The bro diet] is just another attempt to 'hack' or create an overly simplistic solution to a complex topic and subset of issues," Arra says.It's for that reason that Sinko chooses to keep his weekends open, or why Keating has designated "cheat" days to eat other foods he loves.The bro diet is simply a way to stay on track for their lifting and weight goals, while also being a steady way to consistently cook for themselves and save money.